FOUNDED
in MINNEAPOLIS, 2021
MDW is a transformative model workshop that launches aspiring and experienced models into the forefront of the industry. Throughout the duration of MDW, we teach our models everything they need to know about the industry and how to be a successful model.
In addition to providing education, we work with our models during our pose and runway training class that offers in-depth and hands on training. Day 1 wraps with one-on-one editorial photoshoots. The following workshop days are for video production, where our models become our stars in a full-scale fashion video campaign.
Each season of MDW is framed around different designer brands, concepts and locations, giving our models portfolio content that is relevant to today’s industry.
WHERE INTENT AND IMPACT COLLIDE.
MDW: The campaign
-
DAY 1
Amy and Irelynd begin the first day with an extensive lecture breaking down the ins-and-outs of the industry. Providing models with the all information they need to be a successful model. This lecture goes over how to find representation, how to represent yourself as a model, how to contact agencies, how to build your portfolio, how to market yourself, network within the industry and more.
Following the lecture, Irelynd leads the model in a pose-training class, teaching you how to use your body in expression, movement and flow. Giving each model the understanding of how to pose with and without direction.
Amy then takes lead as she teaches a runway training class where she shows the models how to perfect different types of runway walks.
We end the day with one-on-one editorial photoshoots with each model.
-
DAY 2
The models return to set to step into their role as a star on our full-scale fashion video production. Each season of MDW is inspired by different designer brands that our editorial photoshoots and video productions are framed around. Day 2 mimics what their experience on set for a designer, as a lead model, would resemble. We cut no corners and provide our models with the top of the line equipment, locations and production teams.
Catered meals, snacks and refreshments are provided for all models and crew members for Day 2.
-
DAY 3
Day 3 is an extension of Day 2 and continued production for our fashion video campaign. To ensure all models receive quality shooting time we provide two full days dedicated to production. This allows our production team the opportunity to focus in on each individual model and highlight their skill set for the utmost screen-time, set experience and highest level of execution.
Catered meals, snacks and refreshments are provided for all models and crew members for Day 3.
MDW: The BASICS
-
DAY 1
Amy and Irelynd begin the first day with an extensive lecture breaking down the ins-and-outs of the industry. Providing models with the all information they need to be a successful model. This lecture goes over how to find representation, how to represent yourself as a model, how to contact agencies, how to build your portfolio, how to market yourself, network within the industry and more.
Following the lecture, Irelynd leads the model in a pose-training class, teaching you how to use your body in expression, movement and flow. Giving each model the understanding of how to pose with and without direction.
Amy then takes lead as she teaches a runway training class where she shows the models how to perfect different types of runway walks.
-
DAY 2
The models return to set for a day of one-on-one porfolio building to put their new knowledge and training to practice. Each model will have time to work directly with co-founders, Ami and Irelynd, as they photograph each model individually. This provides each model with the opportunity to experience two different photographer’s styles, expertise and direction.
The portfolio building concepts are focused around highlighting models’ appereance and expression, while creating clean images that appeal to a variety of clients, agencies and demographics within the modeling industry.
Models will walk away with 5 guaranteed images for their portfolios.
Catered meals, snacks and refreshments are provided for all models and crew members for Day 2.